How to Use Direct Mail and Tracking to Market Your Business

direct print mail

Direct mail marketing is basically any direct mailing you send out to potential clients in the hope of obtaining them to patronize your company. All your direct mail pieces should consist of a call to action, something identifying your company or yourself, and a means for your potential clients to contact you. Your direct mail services should offer these and much more to your clients. However, many companies fail to utilize their direct mail services to their fullest potential because they either don’t know how to make use of it, or they simply don’t have the time. Both of those reasons are problematic because neither of those people can truly improve your bottom line.

How Direct Mail Services Can Leverage Businesses

Many times direct mail services will provide you with a variety of different options for printing your envelopes. These options are usually broken down into two categories: online direct mail services, and standard print mail services. Online direct mail services are great, because they provide you with a great deal of flexibility, and usually at an affordable price. However, you do have to take that extra step of taking care of the printing process, and that can really eat into your precious time if you’re not careful.

A standard print mailing list is also available, but you have to purchase your mailing list, which is generally much more expensive than the online options. Another thing you have to consider is that when you purchase a standard print mailing list, you usually get what you pay for. Many times the quality of the paper is poor, and the paper will start to show signs of aging even after you’ve had it for a few years. This can really hurt your chances of generating new business. That’s why it’s so important to only invest in high-quality direct mail postcards. Luckily, there are many quality online direct mail services out there that will help you create the right postcards for your purposes, and they offer many different design options for you to choose from.

In addition to these great online options, there are also traditional direct mail services that will help you reach out to targeted mailing lists. Some examples of these services include postcard design companies and even postcard printing services. You can find these companies online, as well as in your local yellow pages. These services can help you target certain demographics and can give you the opportunity to promote your brand awareness among certain groups of people. For instance, you may want to target certain groups of parents with postcard brochures, because those parents likely won’t be aware of your brand, but they likely will have children who may be interested in your brand.

When you have a website, you have the ability to easily build a mailing list, and market directly to your website visitors. There are many great online direct mail services that will give you the opportunity to manage and target your audience, and get them to sign up for your marketing materials. However, if you are unfamiliar with how to design and market your website, and would rather handle the campaign yourself, then you should still look online for professional services.

One of the best direct mail services that you can use is Leaflet distribution services. This will allow you to give your prospective clients an eco-friendly pamphlet that encourages them to take action. By offering a flyer to your potential clients, you are able to get your message out to a larger audience than if you were to use postcards alone. You will also be able to target your audience more effectively because people often will receive flyers in their mailbox on a daily basis. In addition to using flyers to distribute, you can also use other forms of direct mail services, such as a brochure or catalog printing.

Another popular direct mail campaign that many businesses use is mailing lists. By creating and maintaining a mailing list, you are able to reach your targeted audience, regardless of whether or not they may live in your area. Using a mailing list allows you to reach individuals who have shown interest in your products and services before, as well as those who may be interested in signing up for your products and services. This is a great way to expand your customer base and increase the amount of money you make from sales.


When you use a direct mail service to advertise your business, you are not limited to only using postcards or brochures. Many businesses use mailing lists as well, but utilize specially designed brochures and flyers to reach these individuals. These types of campaigns often contain special offers, information about discounts, and samples of the goods and services that you offer. These brochures and flyers are then sent to your target customers by your direct mail service. If you want to add a little more interactivity to your campaigns, you can also add audio clips to your brochures and flyers, as well as a video recording of your voice. Audio and video materials can be especially enticing to your targeted mailing lists, as they can give your prospect a look into the types of products and services you offer, as well as help you to explain your company.